The importance of strong multilingual/international SEO content

There are about six billion online searches each day, therefore, having a solid multilingual/international search engine optimization (SEO) is important for any company’s website and/or application.

Multilingual/international SEO is the act of enhancing website content for different languages. This allows a company to expand globally and reach new audiences. This, in turn, gives businesses an edge over the competition by increasing sales, achieving long-term growth, and building trust with customers. 

At Teneo Linguistics Company, this hybrid project falls between a client’s digital marketing team and TLC’s translation/localization teams. 

TLC is a full-service language services provider offering expertise in more than 170 languages to medium and large corporations. The streamlined multilingual SEO process considers cross-cultural awareness, technology, and technical expertise. The operation includes:

• International keyword research or setup of new keywords
• Content gap analysis
• Global content strategy (optional)
• Approval of scope, budget, and timeline by the client
• Content localization
• On-page optimization and validation
• Monitoring and reporting

Acquiring visibility across different locations and languages is what any company strives for. Using a professional for multilingual/international SEO will push a business’s ranking higher in Google search results. It will also ensure the content is accepted culturally — most web users will search utilizing their native language.

The benefits of working alongside TLC on a multilingual/international SEO project include:

• Translation/localization expertise
• English copywriters
• Experienced native speakers in each country where a business operates
• Neural language processing tools with elements of Artificial Intelligence to aid in the localization process
• Copyright to translated content and terminological/keyword databases that belong to the client
• Automated content workflows
• Version control
• Accessibility remediation
• Transparent process and easy ordering and tracking of orders
• Cooperation with a company’s existing translation resources

Increase website traffic and business by partnering with TLC on a multilingual/international SEO project by visiting www.tlctranslation.com.