Tips for Translating Marketing Content

What is Marketing Content Translation?

Content marketing is creating content that grabs customer attention and drives sales. It’s important to have a strong marketing campaign to push as many sales as possible. Proper marketing content translation ensures that your message remains the same throughout translation, no matter the target language. Marketing translation is almost always more transcreation than direct translation. The translator will likely need to localize phrases and words within the cultural and linguistic context to deliver the same meaning for the intended audience.

Why Translate Your Marketing Content?

There are several reasons to translate your marketing content. One of the biggest reasons is that you will reach a more global audience. Customers are more likely to engage with your brand if they can understand the content in their own native language. You will increase engagement (and sales on your site if you sell on your website). Customers are less nervous to use sites that are in their native language.

You will be able to communicate new offerings and updates to your customers easily and build your reputation across the world. You can cultivate a worldwide presence by translating your brand. You can also improve your SEO in other countries. You can translate your site into a few of the most common languages for your target audience so you can begin building your SEO strategy to target other countries.

Overall, you will increase customer satisfaction by reaching new audiences and ensuring the content caters to them, specifically.

What Should You Translate?

One of the first things you should consider translating is your website. A skilled website translation expert will know not only to translate the content, but to also choose specific images for the target audience and maintain the brand’s tone throughout the entire project. Another smart move is to translate your social media content. Some global brands maintain entirely separate accounts for different languages. You can even translate your video content, so it reaches a bigger audience.

When translating your website, you’ll often see that you need to translate your slogans and other bits of marketing content. Your marketing content translation expert can help you decide how to best translate these important bits of information, so your message doesn’t get lost in translation.

No matter how big or small your marketing translation project is, you’ll want an expert language service provider to ensure top notch translations. Contact us today for a free, no obligation quote.