Localizing products, services enhances company success

As the world becomes increasingly interconnected, businesses must adjust to meet the needs of a diverse customer base.

One of the most important aspects of this is adapting products and services to local languages and customs. In the language services industry, this process is called localization. Localization not only makes your business more accessible to a wider audience but can also help to increase customer satisfaction and loyalty.

Localization can pertain to software, websites, video or multimedia content, videos, and a wide variety of a company’s inner workings.

Planning early for language localization will put a business ahead of the game as well as allow for freedom in the decision-making process. Hiring a professional language services provider will ensure a company’s localization is for the right audience and in the correct manner.

For over 15 years, Teneo Linguistics Company (TLC) has helped businesses overcome language barriers and reach large audiences across the globe.

Here is a breakdown of how localizing products and services can boost a company’s success.

Improving Accessibility

When you adapt your products and services to local languages, you are making them more accessible to a wider audience.

This is especially important when you are expanding your business into new markets. By speaking your customer’s language, you are demonstrating that you value their culture and that you are willing to put in the effort to connect with them. This can help you build trust and a good reputation in the market.

Enhancing Customer Experience

When customers can interact with your business in their language, it enhances their overall experience. They can easily understand your products and services, communicate their needs, and receive support.

This leads to higher customer satisfaction and can lead to repeat business and positive word-of-mouth recommendations.

Building Cultural Connections

Adapting your products and services to local languages and customs can also help you build cultural connections with your customers.

It shows that you are willing to learn about their culture and traditions, which can lead to a deeper understanding of their needs and preferences. By building these connections, you can create more meaningful and long-lasting relationships with your customers.

Increasing Revenue

Adapting your products and services to local languages and customs can also increase your revenue. By tapping into new markets, you can expand your customer base and generate more sales. Additionally, customers are more likely to spend money with businesses that they feel understand and value their needs.

Staying Competitive

In today’s global economy, businesses that fail to adapt to local languages and cultures risk being left behind. By localizing your products and services, you can stay competitive and stand out from your competitors. This can help you attract new customers and retain existing ones.

Language localization is the most important aspect of expanding globally and TLC uses a proven process when it comes to localization, which includes:

• An analysis and assessment of resources needed

• Cultural, technical, and linguistic assessments

• The creation of glossaries and term-bases

• Translation services

• Adaptation of user interfaces

• Localization of graphics or other media containing text

• The creation of localized files

• Linguistics and functional quality assurance

• Delivery

• Post-production

TLC offers easy, economical, and budget-friendly language services and understands the goal of localization, which is to not only deliver the message, but avoiding conflict with cultures, customs, habits, and sensitivities.

By investing in a language services provider like TLC, businesses can create a more inclusive and successful future for themselves and their customers.