Don’t wait to plan language localization for your startup

Language localization is the adaptation of a message, product, and/or document to suit a specific region or country. But language localization isn’t just for large corporations that have already dipped their toes in the global market, it’s also important for small, startup businesses that want to plan early for success.

The goal of any business is prosperous expansion so reaching new markets should be the plan from the beginning of a startup. Localization can pertain to software, websites, video or multimedia content, videos, and a wide variety of a company’s inner workings. 

But as a startup, money can be tight and that’s why Teneo Linguistics Company (TLC) offers easy, economical, and budget-friendly language services. TLC understands the goal of localization, which is to not only deliver the message, but avoiding conflict with cultures, customs, habits, and sensitivities. 

According to a piece published by TechSmith, researchers have pointed out that about 57% of consumers said when they are able to get information about a product in their native language, it is more important than the price.

Planning early for language localization will put a startup ahead of the game as well as allow for freedom in the decision-making process. Hiring a professional language services provider will ensure the startup’s localization is for the right audience and in the correct manner.

Some tips for startup companies to consider:

• Steer clear of “1-800” telephone numbers or any number or contact that is specific to just one country or region.
• Avoid acronyms and be aware of numerical value rules in the markets the startup is targeting.
• Design print specifications for the different market areas and ensure special characters, text length, and accents are correct.
• Leave extra space in buttons, prompts, notifications, and messages in software for translations and avoid text embedded in graphics.

While a startup company can follow these tips, to ensure high-quality localization, always partner with an experienced professional like TLC. This will give the business jumpstart to success. Language localization is, after all, the most important aspect of expanding globally. 

See how Teneo Linguistics Company can quickly move startups ahead with its language localization services by visiting www.tlctranslation.com.