Professional translation is a must when companies expand internationally

Effective translation and interpreting are vastly important for businesses expanding internationally. A company’s brand, message, and product or service information must be fully localized in order to have a successful global reach. 

Teneo Linguistics Company partners with businesses to create a customized plan that fits their language needs and provides the highest-quality language services possible so messages are never lost in translation, no matter where business expands. 

Quality communication is key to the success and growth of a business and expanding internationally is a high-profit opportunity. However, many companies do not realize the incredible cultural differences that come with international growth. Partnering with TLC is the smartest way to ensure your target market understands your message, exactly the way you want it understood. 

Companies within the United States are profiting immensely from doing business internationally. In turn, this creates more jobs, reaches a wider audience, and gives a company an edge over its competitors.

When a company decides to export products internationally, all aspects of the product must be translated. This includes the full translation of user manuals, product descriptions, disclaimers, marketing materials, printed and digital advertisements — anything customers in the new market will read. 

Ultimately, consumers will not purchase what they cannot read. 

Hiring a workforce internationally also comes with increased translation and interpreting needs. Job applications, new-hire checklists, employee handbooks, training manuals, and digital content are just some of the aspects that need accurate translations. 

TLC has a vast network of vetted, experienced, and professional translators and interpreters around the world who are experts in their field. Translation services should be part of a company’s expansion project from the beginning. 

No matter which country a business targets, the plan should include the following:

Cultural considerations

It pays to be culturally sensitive when entering a new market. Certain images, colors, and symbols in American culture can have vast differences in meaning in other cultures. Never assume your current strategy will be successful with foreign audiences. 

Slang, idioms, and colloquialisms 

Every language uses slang, idioms, and colloquialisms, which can be different depending on the country and region. These words and phrases have meanings that are different from the words’ literal meaning. It is tremendously important that a company partners with a language services provider, so translations relay messages accurately.

Text conversion and design

American companies already have their materials designed for left-to-right (LTR) readers. However, many languages are written in a script that is read from right to left (RTL). This is another reason to hire professionals that are experienced in designs for RTL-reading customers.

Customer service and outreach

Surveys, comments, questions, and other responses won’t come back to a company in English when expanding into other countries. Language services professionals will translate these responses accurately, so companies can effectively address customers’ inquiries. 

Expand your business and expand your reach by using TLC for all your translation and interpreting needs. Learn more by visiting www.tlctranslation.com.