The impact of translation services on SEO, website traffic  

In today’s globalized world, it is essential for businesses to have an online presence. With the internet, it is easier than ever to reach a worldwide audience. However, to do so effectively, it is crucial to consider the impact of translation on search engine optimization (SEO) and website traffic. 

This piece addresses how translation can impact SEO and website traffic and offers tips for businesses to optimize their translated content. Teneo Linguistics Company (TLC) can play a significant role in implementing a successful multilingual SEO project.  

SEO is a set of processes aimed at improving a company’s website visibility in search engines. The higher a website ranks in the SERPs (search engine results pages), the more likely it is to receive traffic from search engines like Google, Bing, and Yahoo. SEO is essential for businesses as it can increase their visibility, credibility, and their revenue.  

TLC offers professional website localization services. Most web users prefer to search and browse websites in their own native language. But it’s not just about creating another language version of a company’s existing website but rather a version of the content that considers cultural context and target audience, stylistic issues, legality, multilingual SEO, adaptation to the local market, planning for space issues, and ongoing updates to the website.  

Another factor to consider is the quality of the translation. Poorly translated content can negatively affect SEO and website traffic.

Search engines like Google use algorithms to determine the relevance and quality of website content. If the translation is of low quality, it can affect the website’s credibility, which can result in a lower ranking in the SERPs.  

TLC is ISO 17100 certified, which is specific to the translation services industry. It provides the requirements for the core processes, resources, and other aspects of delivering quality translation services. When a company reaches this ISO certification, they have proven they offer reliable, consistent translations. TLC’s translation process is established and holds up to even the finest scrutiny.  

To perfect translated content for SEO and website traffic, businesses can follow these tips:  

• Hire professional translators: Professional translators have the ability and experience to ensure that the translation is accurate, relevant, and of high quality.  
• Conduct keyword research: Businesses should conduct keyword research in the target language to identify relevant keywords and phrases to include in their translated content.  
• Adapt the content to the target culture: Translating content is not enough. Businesses should adapt their content to the target culture to ensure that it resonates with the local audience.  
• Use hreflang tags: Hreflang tags tell search engines which language version of a page to serve to users based on their location and language preferences. This can improve the visibility of the translated content in the SERPs.  

By following the tips outlined above, businesses can improve the visibility of their translated content and increase their website traffic from non-English-speaking countries. However, it’s important to leave it to professionals like TLC to ensure a company doesn’t see a negative impact from inaccurate or unreliable translations.  

Don’t miss out on valuable website traffic simply because your content isn’t presented in other languages. Learn how TLC can assist your company by visiting www.tlctranslation.com.