TLC's Language Blog

AI has changed the conversation around language. A translation can happen in seconds, content can be rewritten instantly, and large volumes of multilingual information can be processed faster than ever. For organizations managing growing language demands, that speed can be incredibly valuable. But speed introduces a question that organizations cannot afford to ignore: Who is governing the output?

When multilingual content is created outside established processes, organizations may lose visibility into who translated it, what source version was used, whether the translation was reviewed, what terminology was applied, and where the final version is stored.

Terminology should be treated as part of language risk management, not simply a preference for polished writing. If the same thing has multiple names, your audience may wonder whether it is actually the same thing. Where is your language risk? Sometimes, it is hiding in the words you thought were interchangeable.